Economy like never before

Most people dread flying economy. But also, most people don't know that flying economy on Qatar Airways is actually pretty damn dreamy. With more space, meals that you actually want to eat and tons of movies you don't have to pay for, it's downright hard to imagine. So we created a world where economy is actually like never before, partnered with MPC to bring it to life and rolled out on four continents.
 
Going from brief to delivery in just under 3 months (and 3000 cups of coffee) the integrated campaign includes TV, outdoor, digital and activations.
Role: Concept / Creative 
Director: Juriaan Booij, RSA
Creative Director: John Messum
Creatives: Kelsey Svensson & Ross Weaver
Post Production: Moving Picture Company, MPC
THINK 80'S AIR TRAVEL, MINUS THE DEBAUCHERY

Cutdowns

the 60 second spot

Print & Outdoor