Seize the Daytime 

Seize the Daytime campaign launched just in time for day drinking season, aka spring. With natural fruit flavors and not an ounce of gluten Sourced is all you need to turn up a day party — just add seltzer and get back to playing drums in the pool. Or whatever. 
Role: Concept / Creative 
Creative Director: Adolfo Alcala, Brandon Pierce
Creatives: Caitlin Guendelsberger, Ross Wollinsky, Kelsey Svensson & Oliver Gormsen
SEIZING THE DAYTIME WITH
SMIRNOFF